The big idea..

So here is my concept:

'Tesco launches maternity range'

I feel like Tesco have a huge gap in their market for a maternity range as thier main taregt market is between the ages of 25-45 and therefore at peak range for maternity wear. On top of this when on my placement i was told the following statistic 'for every 1 baby born in england 2011 Tesco sold 5 baby grows' Therefore showing that the majority of expecting mums shop in Tesco.

I am so excited to start this project and plan my range, so many things to come..