End of week 2, the start of 3

So week 2 didn't really go to plan, i had so much plannign to do for my Tesco assessment centre that i put a little of the work on hold. The assessment was today, i was sooo nervous but i think it went quite well suprisingly. This time next week i will know where i stand and know whether i have managed to get my dream job, too much emotion is running around right now!

Week 3 plan:

• Research into maternity wear
• Comp shop - online complete just need to go into store
• Tesco target customer
• Market share
• Pricing architecture - competitors done just need to look at tesco

Week 2 already?!

With week 2 already about to start here is my second list:

• Research Tesco, the company; their aims, what they already sell
• Research maternity wear; common shapes, sizing, important information
• Swot on Tesco
• Target customer for Tesco
• Target customer for new maternity range

Along with this i also need to:

• Make sure merchandising is finished from term 2
• prepare for Tesco assessment centre

The big idea..

So here is my concept:

'Tesco launches maternity range'

I feel like Tesco have a huge gap in their market for a maternity range as thier main taregt market is between the ages of 25-45 and therefore at peak range for maternity wear. On top of this when on my placement i was told the following statistic 'for every 1 baby born in england 2011 Tesco sold 5 baby grows' Therefore showing that the majority of expecting mums shop in Tesco.

I am so excited to start this project and plan my range, so many things to come..